Investment

Runink PULSE Pricing

Q: Do we have to sign for a year?

Only for Dedicated and Enterprise. The Lite Licence can be taken month by month at $65 per person, or a year at a time at $55: the same difference, about 15%, shown by the toggle above.

Q: How does a PULSE project start, and what do the services cost?

With a landscape audit and roadmap. We start by looking, not selling: an audit of your current channels, marketing tools and lead sources, then an implementation roadmap built on it. It is $200 or €200 an hour, in 50-hour blocks: one block for the audit, one for the roadmap. The Enterprise engagement packages add the following, each priced Upon request: a paid pilot (60 days of proof of value on your own brand, run from the roadmap), onboarding and consulting, and support and updates (passive plans for updates and fixes, active plans with named engineers and response times). They are delivered by Runink and its partners.

Transparent Pricing Models

This is the price of Runink PULSE. You pay for each person who uses it, and the seat covers the work that person puts through it. You choose where it runs: on Runink’s shared machines, in your own cloud account, or inside your own estate. Writing a second version of a campaign does not add to the price.

ON RUNINK'S SHARED MACHINES

LITE LICENCE

FOR TEAMS OF 1 TO 9 PEOPLE

$65 $55 / MO / MO

PER PERSON, PER MONTH

10 TASKS A DAY AT FULL SPEED
PER PERSON

WHAT SETS THE BILL

How many people you licence. Nothing else.

SHORTEST COMMITMENT

One month.

AFTER THE DAILY TASKS

Tasks keep running at a slower pace until midnight in your time zone, when the count starts again.

FEES ON RESULTS

None.

RUNS ON RUNINK'S SHARED MACHINES, WHERE YOUR WORK TAKES ITS TURN
CHECK-UP, LEADS, CAMPAIGNS AND STUDIO
EVERY DRAFT WAITS FOR YOUR APPROVAL
THE SEAT PRICE STAYS THE SAME HOWEVER MANY PIECES YOU WRITE

START WITH LITE

IN YOUR OWN CLOUD ACCOUNT

DEDICATED LICENCE

FOR 10 PEOPLE AND UP

$109 $109 / MO / MO

PER PERSON, PER MONTH, ON A YEARLY CONTRACT

NO DAILY LIMIT
ON YOUR OWN CLOUD

WHAT SETS THE BILL

How many people you licence. Your cloud bills you for the compute directly.

SHORTEST COMMITMENT

One year.

DAILY LIMIT

None.

FEES ON RESULTS

None.

RUNNERS IN YOUR OWN CLOUD ACCOUNT
CHECK-UP, LEADS, CAMPAIGNS AND STUDIO
EVERY DRAFT WAITS FOR YOUR APPROVAL
NO DAILY LIMIT ON TASKS

TALK ABOUT DEDICATED

ON YOUR PREMISES OR YOUR CLOUD

ENTERPRISE LICENCE

FOR RUNNING IT WHERE YOU CHOOSE

CUSTOM CUSTOM

PRICED WITH YOU

NO DAILY LIMIT
WHERE YOU RUN IT

WHAT SETS THE BILL

Where it runs and the service levels you set.

SHORTEST COMMITMENT

Agreed with you.

DAILY LIMIT

None.

ONBOARDING & CONSULTING

Upon request.

INSIDE YOUR OWN ESTATE, INCLUDING SITES WITH NO CONNECTION TO THE OUTSIDE WORLD
OR IN YOUR OWN CLOUD ACCOUNT
ORDINARY PROCESSORS, NO GRAPHICS CARD REQUIRED
NO OUTSIDE AI SERVICE IS CALLED

TALK TO US

What automated voice agents cost

Many teams follow up leads with an AI voice agent, billed by the minute. These are the prices on each vendor’s own pricing page, in US dollars, as published on 6 November 2026:

Retell AI lists $0.07 to $0.31 a minute for its voice agents, and $0.015 a minute for US calls on its phone numbers.
Bland AI lists $0.14 a minute on its Start plan, and $0.12 a minute plus $299 a month on its Build plan. Phone charges are billed on top.
ElevenLabs lists $0.08 a minute for its agents. The page does not say whether the language model is included.
Twilio lists the phone line on its own: $0.014 a minute for an outbound US call, and $1.15 a month for a local number.

Three hundred calls of three minutes each is 900 minutes a month. At those rates, an AI voice agent costs $63 to $279 on Retell’s published range, or $126 on Bland’s Start plan before phone charges, or $72 on ElevenLabs. The phone line alone, on Twilio, costs $13.75: 900 minutes at $0.014, plus one local number. An agency calling for five clients pays five times as much.

Runink PULSE is priced by the seat, never by the minute. It drafts a call script for each lead, and a person on your team can make the call with it.

There is also a rule to know. In the US, the FCC has ruled that a call made with an AI-generated voice needs the prior express consent of the person called, and written consent for a marketing call (FCC 24-17, adopted 2 February 2024). A call where a person speaks is not an artificial-voice call under that ruling.

Questions Before You Sign

What the seat covers, where it runs, and what you are charged for.

What does it cost?

PULSE is priced by the seat: you pay for each person who uses it, and the seat covers the work that person puts through it. PULSE Lite runs on Runink’s shared machines, where your work takes its turn: $65 a seat a month, or $55 a seat a month on an annual plan, for teams of one to nine. Each Lite seat gets 10 tasks a day at full speed; after that, tasks keep running at a slower pace until midnight in your time zone, when the count starts again. Dedicated is $109 a seat a month, for ten seats and up, running on runners in your own cloud account, which bills you for that compute directly. Enterprise, including deployments with no connection to the outside world, is quoted with you. PULSE, FACE and TIDE are each sold on their own subscription, so a PULSE seat is a seat in PULSE.

Which licence fits us?

Count the people who will use PULSE, then decide where it should run.

Under ten people, the Lite Licence is the fit. It runs on Runink’s shared machines at the lowest price, and it is the only one you can take a month at a time, so a trial does not need a year’s commitment.

From ten people, Dedicated runs PULSE on runners in your own cloud account, with no daily limit. It is taken a year at a time.

If it has to run inside your own estate, including sites with no connection to the outside world, that is Enterprise, and the conversation starts with where it has to run.

Do we have to sign for a year?

Only for Dedicated and Enterprise. The Lite Licence can be taken month by month at $65 per person, or a year at a time at $55: the same difference, about 15%, shown by the toggle above.

Where does our data go?

Onto the machines your plan names: your own servers or cloud account on Dedicated and Enterprise, Runink’s shared machines on Lite. No outside company runs a database holding your positioning, your customer records or your pipeline. No material is sent out to be trained on, and there is no account with an outside AI provider for it to be sent to.

How does a PULSE project start, and what do the services cost?

With a landscape audit and roadmap. We start by looking, not selling: an audit of your current channels, marketing tools and lead sources, then an implementation roadmap built on it. It is $200 or €200 an hour, in 50-hour blocks: one block for the audit, one for the roadmap.

The Enterprise engagement packages add the following, each priced Upon request: a paid pilot (60 days of proof of value on your own brand, run from the roadmap), onboarding and consulting, and support and updates (passive plans for updates and fixes, active plans with named engineers and response times). They are delivered by Runink and its partners.